BUSML 4258
eCommerceDigAdvtg
3 cr
Students will learn about retailer advertising networks such as those of Wal-Mart, Target, and Lowe's via Amazon's retail business platform including sponsored ads, display ads, OTT, and audio ads. They will apply this knowledge to a 'real-life' client project and deliver a recommendation presentation. Students will also complete analysis-based assignments and Amazon's certification in advertising. Prereq: 3250. Prereq or concur: 4232 or 4233.
Grade history
33 students across 1 instructor · course avg 3.54
33 students · 1 term
33 students total · 1 term · click to see per-term
Source: historical OSU grade releases via thegradeguide.com (Adam Gluck), Spring 2016 – Summer 2023. FERPA-filtered: sections under 10 students excluded.
Sections
1
Instructors
1
Enrolled
6 / 40
Open
1
Instructors
Sections in Autumn 2026
| # | Sec | Instructor | Hist. GPA | Days/Time | Room | Enrollment |
|---|---|---|---|---|---|---|
| 2812 | 0010 | Claire Murnane Adams | — | W 12:45 pm-2:05 pm | GE 208 208 | Open · 6/40 |